Deputy Health Minister Dr. Joe Phaahla has raised alarm over the growing use of electronic cigarettes among school learners, attributing the trend to a surge in online advertising targeting young people.
Speaking at a World No-Tobacco Day stakeholder engagement in Pretoria on Monday, Phaahla revealed that government researchers have identified over 230 e-cigarette websites operating in South Africa. These platforms, he said, are saturating the market with appealing flavours and slick marketing designed to lure adolescents.
“Our researchers indicate that there are 230 e-cigarette websites flooding the market and luring young people with all these attractive flavours and sleek marketing,” he said.
The engagement forms part of the government’s ongoing consultations around the Tobacco Products and Electronic Delivery Systems Control Bill, which aims to tighten regulation of tobacco and vaping products.
Phaahla cited a recent study showing that one in five high school learners are now vaping—an issue he warned could lead to serious mental and physical health consequences. “These young people are being hooked on nicotine early, placing them at risk of anxiety, depression, poor school performance, and other long-term health impacts,” he added.
The Department of Health reiterated its commitment to strengthening tobacco control laws and working with stakeholders to protect young people from the harmful effects of nicotine addiction.