Rockstar Games has sparked excitement among Grand Theft Auto (GTA) fans after appearing to share new footage from the highly anticipated GTA 6, seemingly recreating a real-life promotional stunt in the game.
Speculation began after the Instagram account Only in Dade shared a video showing a person driving along Ocean Drive in Miami, recording a line-up of luxury cars as pedestrians walked past.
A second video, filmed from a different angle by someone standing on the pavement, also surfaced online.
Some fans have speculated that the footage features the game's main characters, Jason and Lucia, although this has not been confirmed.
The videos initially raised questions about whether they were AI-generated or genuine gameplay footage. However, Rockstar Games subsequently reposted the clip on its Instagram story and liked the original post, fuelling speculation that the footage was authentic.
What has particularly caught fans' attention is the apparent recreation of a real-life promotional event held in Miami last month.
Rockstar partnered with West Coast Customs to bring several vehicles inspired by GTA 6 into the real world, with the cars showcased around the city throughout October.
The newly circulated footage appears to recreate one of the promotional videos, including familiar pedestrians, a person riding a motorised scooter and a man taking photographs in front of one of the vehicles.
The apparent recreation has highlighted Rockstar's increasingly creative marketing approach, with the studio once again leaving fans questioning whether what they are seeing is real or computer-generated.
The company previously surprised fans by featuring a brief glimpse of GTA 6 gameplay during an episode of the animated television series South Park. The footage was initially mistaken for AI-generated content before Rockstar's involvement was identified in the episode's credits.
Excitement surrounding GTA 6 continues to build ahead of its scheduled release next week, marking the end of a 13-year wait for fans since the launch of GTA 5 in 2013.
Rockstar's most recent major release was Red Dead Redemption 2 in 2018, which helped keep fans occupied while they awaited the next instalment of the Grand Theft Auto franchise.
Pre-loading for GTA 6 has also officially begun, allowing players to prepare for their return to Vice City.
Rockstar has continued to release promotional material, including new trailers and screenshots, prompting widespread speculation about the characters, locations and features that could appear in the upcoming game.
With the release date approaching, fans will soon find out which of their theories prove to be correct.